In the lead up to the product’s 50th anniversary , Cadbury have released the Creme Egg 2021 advert, and it’s caused a reaction online.
The advert is titled ‘It’s the Creme Egg Golden Goobilee!’ and aims to celebrate the five decades since its creation, through the means of six different eating techniques.
First up is the “lickers” with a woman licking the gooey centre first, followed by “bakers” with a man using crème eggs to bake brownies.
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“Eggsperts” shows a crème egg eater aging throughout the whole five decades, while “dippers”…dip their fingers in the crème egg—each to their own!
“Discreaters” do their devouring in secret, while the last technique, “sharers” shows a couple eating the egg by biting in at the same time.
Watch the 2021 Cadbury Crème Egg advert here:
Twitter reacted to the Cadbury Creme Egg 2021 advert
Although the advert has received much approval for its LGBTQ+ representation, Twitter users rushed to voice their opinions after one man tweeted: “I am not Homophobic but I just think the New Cadbury Egg advert to be shown on ITV is totally unnecessary. Showing two men passionately enjoying a Cream egg that Children love to eat will only confuse children at such a young age. Why??”
Other Twitter users were quick to defend the Cadbury Crème Egg advert, explaining that they there lies no issues with the casting, and celebrating the decision to feature a gay couple:
Cadbury adverts have always been risqué
For some Twitter users however, the problem wasn’t the casting but instead the open-mouthed action: “It’s a chocolate egg . Why sexualise it. Won’t buy them now,” wrote one viewer.
Many viewers pointed out however that Cadbury has always featured similar adverts and that it’s not just when with LGBTQ representation. Comedian Sue Perkins pointed out that Cadbury created suggestive Flake adverts which she “spent her childhood” watching. Others also noted the 80s Cadbury Caramel bunny advert which also appeared rather suggestive at the time.
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