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Snapchat launches TikTok-like feature called Spotlight

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Snapchat has just made a huge update to its app, introducing a new feature called Spotlight – here’s exactly what it is and how to use it.

Over the past year, TikTok has quickly become one of the most popular social media apps. Aided by world Covid-19 lockdowns, 2020 has seen millions of people download the app to join in with the video-sharing fun.

Then, Instagram introduced its own version of TikTok called Reels to try and compete with the Chinese app, also allowing users to share short video clips with the world.

Now, Snapchat has just launched a TikTok-like feature too. Here’s everything you need to know about Snapchat Spotlight.

What is Snapchat Spotlight?

Snapchat has just launched a brand new feature called Spotlight, and it has its own tab at the bottom of the app – so it’s a pretty big deal!

The new feature is very similar to TikTok, allowing users to share 60-second long videos, which are known as Spotlight Snaps, with each other.

When you head to the Spotlight section of the app, you can also view other people’s Spotlight Snaps in your own personal feed where videos are specifically chosen for you using an algorithm.

If you’re on TikTok, and know of Instagram Reels, then you’ll be very familiar with this kind of format. However, there’s one difference. On Snapchat Spotlight, you are unable to like or comment on other people’s videos.

This means that you can actually post public Spotlight Snaps whilst keeping your profile and identity hidden.

How to use Snapchat Spotlight

To create a Spotlight:

  • Create a Snap video like you normally would using the camera screen. There’s only two rules, it must be a vertical video with sound. If you film in horizontal mode or only use text, your Spotlight won’t show up in people’s feeds.
  • Tap ‘send to’ in the bottom right-hand corner of the screen.
  • Then, instead of sending it to your friend or story like you usually would, there will be an option to send it to Spotlight. Click on this, and you’re done.

To view other people’s Spotlights, you need to head to the Spotlight section of the app by clicking on the play button in the bottom bar.

If you don’t have a Spotlight option on your app yet, try updating your app. Snapchat is slowly rolling out the new feature on profiles across the world, so you’re sure to get it soon.

Spotlight is launching in 11 countries: the UK, Ireland, US, Canada, Australia, New Zealand, France, Denmark, Germany, Norway, and Sweden.

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Snapchat is paying Spotlight creators

In July 2020, TikTok finally announced that it would be paying creators for their hits. However, this came years after the app was released.

The good thing about Snapchat Spotlight is that they’re paying creators from the day the feature launches. According to the BBC, Snapchat will have a $1 million per day creator fund, giving users with the most viral videos a share of that sum.

This scheme currently runs until at least the end of the year and seems to be an initiative to get people to use the new feature. However, Snapchat has said that if it’s successful, it could continue into 2021.

Users must be aged 16 or over to be paid and payment depends on a whole host of criteria that is primarily based on how many views the video has.

The post Snapchat launches TikTok-like feature called Spotlight appeared first on HITC.

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